— In 2015, the brand becomes the watch partner of the oldest motor race still running today.
Created by the Automobile Club de France in 1899, the Tour de France Automobile is one of the oldest motor races in the world. Revived in 1992 by Peter Auto, the 24th annual event will taken place between the 21st and 25th April 2015, supported by Zenith. This unmissable event in the classic car enthusiast’s calendar, which brings together 225 vintage models, sets the watch brand on an adventurous course which reaffirms its values: pleasure, daring and authenticity.
Patrick Peter, organiser of the Tour Auto Optic 2000, is a happy man: “I am especially honoured today that a historic brand such as Zenith, famed for the precision of its chronometers and luxury watches, is joining us on the Tour Auto Optic 2000. It is a pleasure for us to be able to write history together.”
“By uniting these two worlds, we are creating links between high-end watchmaking and fine mechanical engineering, continued Aldo Magada, President and CEO of Zenith. We both share the same passion: overcoming challenges. Since it was founded, the brand has blazed a trail in hitherto unexplored domains. What is fascinating about Zenith is this ability to conceive new ideas, then – before anyone else in the world – to launch itself into new technical developments.”
Drivers of these legendary motor cars will have on their wrists a Zenith watch, as the brand will develop a limited edition created exclusively for this Tour Auto Optic 2000.